Jason Karpf, Ready for Teaching and Learning
Let's talk about an education in public relations, marketing and communication. jason@jasonkarpf.com. 805-558-9000.
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Blogroll
Schools Where I've Taught, Lectured, Developed Courses
- Azusa Pacific Online University
- Cal State Channel Islands
- Cal State Northridge
- Everest University
- LeTourneau University
- Mid-America Christian University
- Pepperdine University
- Potomac College
- Southern New Hampshire University
- Stevens-Henager College
- UC Santa Barbara Extension
- University of Denver, University College
- Virginia College
Category Archives: Marketing
The J.C. Penney Closeout
J.C. Penney has ousted CEO Ron Johnson and reinstated his predecessor, Myron “Mike” Ullman. “Disaster” and “debacle” are keywords tied to the retailer’s name (more about public relations in a moment.) J.C. Penney’s precipitous sales decline offers insight into several … Continue reading
Posted in Bad PR Examples, Marketing, Public Relations
Tagged Public Relations, Laura Ries, Al Ries, Positioning, Macy's, Sales Promotion, JC Penney, Ron Johnson, Ron Johnson fired, Martha Stewart, Coupons
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The Dope on Lance
Oprah Winfrey has conducted a two-part television interview with Lance Armstrong, in which the world-famous athlete admitted to using performance-enhancing drugs throughout his career including his historic seven victories in the Tour de France. Armstrong made a de facto confession … Continue reading
Three Examples of Bad PR–Q4, 2012
In the final hours of 2012 (Pacific time), I present three examples of bad PR from the fourth quarter of the year. BBC–The British Broadcasting Corporation, one of the world’s most respected media organizations, suffered massive public relations damage with … Continue reading
Posted in Bad PR Examples, Marketing, Public Relations, Social Media
Tagged BBC, BIC, BIC for Her, Ellen DeGeneres, Facebook, Instagram, ITV, Jimmy Savile scandal, Newsnight, privacy, Tumblr, Twitter, YouTube
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