Category Archives: Public Relations

General Motors: Total Recall

General Motors is facing the largest auto industry recall crisis since Toyota’s controversy with stuck accelerators. GM has recently announced several different defects across multiple car lines, resulting in the recall of nearly 5 million vehicles. But the defect that … Continue reading

Posted in Public Relations | Tagged , , , , , , , , , , , , | Leave a comment

Three Examples of Bad PR: Q4 2013

As we celebrate the beginning of a happy new year, let’s look back at three subjects that each suffered an unhappy PR year in the final quarter of 2013. Obamacare. The official name ascribed to President Obama’s healthcare overhaul is … Continue reading

Posted in Bad PR Examples, Marketing, Public Relations, Social Media | Tagged , , , , , , , , , , , , , | Leave a comment

Zapruder Nation

It is the 50th anniversary of John F. Kennedy’s assassination. The resultant reverence, pain and doubt have remained in the American psyche since November 22, 1963. It was a turning point for history, media and public relations. Media theorist Marshall … Continue reading

Posted in Public Relations, Social Media | Tagged , , , , , , , , , , , , , , , | 2 Comments