Jason Karpf, Ready for Teaching and Learning
Let's talk about an education in public relations, marketing and communication. jason@jasonkarpf.com. 805-558-9000.
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Schools Where I've Taught, Lectured, Developed Courses
- Azusa Pacific Online University
- Cal State Channel Islands
- Cal State Northridge
- Everest University
- LeTourneau University
- Mid-America Christian University
- Pepperdine University
- Potomac College
- Southern New Hampshire University
- Stevens-Henager College
- UC Santa Barbara Extension
- University of Denver, University College
- Virginia College
Category Archives: Public Relations
The J.C. Penney Closeout
J.C. Penney has ousted CEO Ron Johnson and reinstated his predecessor, Myron “Mike” Ullman. “Disaster” and “debacle” are keywords tied to the retailer’s name (more about public relations in a moment.) J.C. Penney’s precipitous sales decline offers insight into several … Continue reading
Posted in Bad PR Examples, Marketing, Public Relations
Tagged Al Ries, Coupons, JC Penney, Laura Ries, Macy's, Martha Stewart, Positioning, Public Relations, Ron Johnson, Ron Johnson fired, Sales Promotion
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Johnson & Johnson: Tarnishing the PR Gold Standard
The New York Times recently ran a piece on the smears and ostracism used to keep doctors from reporting faulty products, focusing on Johnson & Johnson and the lawsuits over its hip implant, the A.S.R. This report prompted me to … Continue reading
The Dope on Lance
Oprah Winfrey has conducted a two-part television interview with Lance Armstrong, in which the world-famous athlete admitted to using performance-enhancing drugs throughout his career including his historic seven victories in the Tour de France. Armstrong made a de facto confession … Continue reading
