Category Archives: Public Relations

Adversarial Advertising

Edgy ads are a staple of advertising, attempting to break through the communication clutter and jolt the viewer. As Tom Altstiel and Jean Grow point out in Advertising Creative, edgy ads risk offending the general audience to appeal to the … Continue reading

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ISIS and the Media War

The Brookings Institute has published “The ISIS Twitter census: Defining and describing the population of ISIS supporters on Twitter.”  Key findings include: At least 46,000 Twitter accounts were used by ISIS supporters Typical ISIS supporters were located within the organization’s … Continue reading

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Two Examples of Bad PR, Q4 2014

Bill Cosby: Media throughout the fall have been reporting accusations spanning the 1960s to the 2000s that Bill Cosby drugged and raped women. The media that ignited the current crisis were not traditional news outlets; a viral campaign on social … Continue reading

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