Category Archives: Public Relations

The Atomic Press Release

August 6 marks the anniversary of the dropping of the atomic bomb on Hiroshima. Official announcement came through a press release issued by President Harry Truman: Sixteen hours ago an American airplane dropped one bomb on Hiroshima, an important Japanese Army base. … Continue reading

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V for Victory and Viral

July 19 marks the anniversary of World War II’s “V for Victory” campaign. A New York Times article of the day describes it as a “nerve war” against the Nazis in occupied Europe. Launched by the BBC, championed by Winston Churchill, and executed by countless … Continue reading

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Adversarial Advertising

Edgy ads are a staple of advertising, attempting to break through the communication clutter and jolt the viewer. As Tom Altstiel and Jean Grow point out in Advertising Creative, edgy ads risk offending the general audience to appeal to the … Continue reading

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