The following are some of my articles on public relations, marketing and business. For a complete list of my published works, see the “Resume” page.
“Adams, Paine and Jefferson: a PR Firm,” analyzing modern PR techniques used during the American Revolution.
“Andrew Jackson: Founding Father of ‘Politics as Usual,’” assessing Andrew Jackson’s 1828 White House run as the prototype for American presidential campaigns.
“Believers in the Business World: Zig Ziglar,” an interview with the noted motivational speaker and author.
“Benefits First: Marketing’s Active Voice,” comparing benefits vs. features in marketing communications to active voice vs. passive voice in English composition.
“Voice of America,” advocating a new cabinet department to consolidate the government’s communications efforts.
“Considering a Career as a Social Media Manager?” vocational and educational guidance for college students seeking careers in social media.
“Social Media Planning for Churches,” an overview of major social media platforms to help churches improve outreach and achieve ministry goals.