Congratulations! You’re a media mogul. (Surprised?) Find below a do-it-yourself news release that explains this major announcement. Fill in the blanks with your information and enjoy mogul-dom!
NEWS RELEASE:
[Fill in name of your organization or yourself] Announced as Media Mogul!
Development notes that Web 2.0 gives any company or person
global communications reach.
[Organization/individual] has just been announced as a media mogul. Joining the ranks of movie studios, broadcast networks and publishers, [organization/individual] can use the tools of Web 2.0 to reach audiences anywhere in the world with multiple media. There are no more gatekeepers, buffers, filters, roadblocks or excuses.
In a further exciting development, [organization/individual] is able to focus on audiences consisting of proven stakeholders. Through social media, audience preferences, needs and feedback appear in real time to shape messages and value propositions. Wasteful unidirectional, mass-market campaigns have been declared obsolete.
[Organization/individual] is handling media mogul status well. In the Web 2.0 era, being a mogul means being accessible, engaged and authentic. Attitude, spin, and deception will result in immediate revocation of mogul status as stakeholders turn away.
“I get it,” said [organization/individual]. Spoken like a true mogul.
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funkyadjunct.com 
I like it! The world is at my fingertips!
You know it! My favorite thinkers on Web 2.0 include Deirdre Breakenridge, Brian Solis and David Meerman Scott. In his book, The New Rules of Marketing & PR, Mr. Scott says that we are all publishers. That sums it up.