Congratulations! You’re a media mogul. (Surprised?) Find below a do-it-yourself news release that explains this major announcement. Fill in the blanks with your information and enjoy mogul-dom!

NEWS RELEASE:

[Fill in name of your organization or yourself] Announced as Media Mogul!

Development notes that Web 2.0 gives any company or person

global communications reach.

[Organization/individual] has just been announced as a media mogul. Joining the ranks of movie studios, broadcast networks and publishers, [organization/individual] can use the tools of Web 2.0 to reach audiences anywhere in the world with multiple media. There are no more gatekeepers, buffers, filters, roadblocks or excuses.

In a further exciting development, [organization/individual] is able to focus on audiences consisting of proven stakeholders. Through social media, audience preferences, needs and feedback appear in real time to shape messages and value propositions. Wasteful unidirectional, mass-market campaigns have been declared obsolete.

[Organization/individual] is handling media mogul status well. In the Web 2.0 era, being a mogul means being accessible, engaged and authentic. Attitude, spin, and deception will result in immediate revocation of mogul status as stakeholders turn away.

“I get it,” said [organization/individual]. Spoken like a true mogul.

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