Do-It-Yourself Media Mogul News Release

Congratulations! You’re a media mogul. (Surprised?) Find below a do-it-yourself news release that explains this major announcement. Fill in the blanks with your information and enjoy mogul-dom!


[Fill in name of your organization or yourself] Announced as Media Mogul!

Development notes that Web 2.0 gives any company or person

global communications reach.

[Organization/individual] has just been announced as a media mogul. Joining the ranks of movie studios, broadcast networks and publishers, [organization/individual] can use the tools of Web 2.0 to reach audiences anywhere in the world with multiple media. There are no more gatekeepers, buffers, filters, roadblocks or excuses.

In a further exciting development, [organization/individual] is able to focus on audiences consisting of proven stakeholders. Through social media, audience preferences, needs and feedback appear in real time to shape messages and value propositions. Wasteful unidirectional, mass-market campaigns have been declared obsolete.

[Organization/individual] is handling media mogul status well. In the Web 2.0 era, being a mogul means being accessible, engaged and authentic. Attitude, spin, and deception will result in immediate revocation of mogul status as stakeholders turn away.

“I get it,” said [organization/individual]. Spoken like a true mogul.


About Jason William Karpf

Author, Professor, Nonprofit Pro, Four-Time Jeopardy Champ
This entry was posted in Marketing, Public Relations, Social Media, Web Content and tagged , , , , . Bookmark the permalink.

2 Responses to Do-It-Yourself Media Mogul News Release

  1. Polly Elmore says:

    I like it! The world is at my fingertips!

    • jasonkarpf says:

      You know it! My favorite thinkers on Web 2.0 include Deirdre Breakenridge, Brian Solis and David Meerman Scott. In his book, The New Rules of Marketing & PR, Mr. Scott says that we are all publishers. That sums it up.

Leave a Reply to jasonkarpf Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s