Author Archives: jasonkarpf

About jasonkarpf

Public Relations. Marketing. Writing. Adjunct Instructor.

The Copy-and-Paste Canon: A Brief Examination of Plagiarism

Below is the text of a paper I wrote on plagiarism in the first term of my master’s program at the University of Denver and have previously posted on this blog. In the Internet age, it is easier than ever … Continue reading

Posted in Uncategorized | Leave a comment

The Affront of Front Groups

In “Law and Ethics for Public Relations,” a course I developed for Mid-America Christian University, we will study front groups, “an organization that purports to represent one agenda while in reality it serves some other interest whose sponsorship is hidden or rarely mentioned.” This definition comes from Sourcewatch.org, one of many organizations dedicated to communications […]

Continue reading

Posted in Bad PR Examples, Public Relations | Tagged , , , , , , , , , , , , , | Leave a comment

Sales Vs. Marketing 2017

Forbes┬ápresents an excellent article on unifying sales and marketing. Note the emphasis on content and joint keyword strategy among its many important points. This article leads me to repost my entry from a few years back on sales and marketing … Continue reading

Posted in Marketing, Uncategorized | Tagged , , , , , , , , , | Leave a comment