Category Archives: Communication

Mass Killers and Communication, June 14, 2016

Posted on June 14, 2016 by

Omar Mateen committed the worst mass shooting in modern American history, 49 fatalities to date in Orlando. He targeted Pulse, a gay nightclub. This targeting is similar to the actions of George Hennard, perpetrator of the 1991 mass shooting at … Continue reading →

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Donald Trump and the PESO Model

Posted on February 27, 2016 by

Immediate disclaimer: This post is not about Donald Trump, Mexico, and his proposed big, beautiful wall. This is about Trump’s use of the PESO model for his campaign communications. PESO divides the promotional mix into the following categories: P: Paid … Continue reading →

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Public Relations, Public Speaking and Trump

Posted on September 19, 2015 by

With his unconventional campaign for president, Donald Trump offers lessons in two subjects I teach: public relations and public speaking. Public Relations: The New York Times reports that Trump is willing to spend $100 million of his own money on … Continue reading →

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