Category Archives: Communication

Voice of America, Voice of Russia

The New York Times┬ápresents┬áRussia’s “New Theory of War” centering on information. News bureaus RT and Sputnik advance the Kremlin’s agenda and support viewpoints of both the extreme right and left around the world with the identified purpose of undermining the … Continue reading

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Mass Killers and Communication, June 14, 2016

Omar Mateen committed the worst mass shooting in modern American history, 49 fatalities to date in Orlando. He targeted Pulse, a gay nightclub. This targeting is similar to the actions of George Hennard, perpetrator of the 1991 mass shooting at … Continue reading

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Donald Trump and the PESO Model

Immediate disclaimer: This post is not about Donald Trump, Mexico, and his proposed big, beautiful wall. This is about Trump’s use of the PESO model for his campaign communications. PESO divides the promotional mix into the following categories: P: Paid … Continue reading

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