Jason Karpf, Ready for Teaching and Learning
Let's talk about an education in public relations, marketing and communication. jason@jasonkarpf.com. 805-558-9000.
Category Archives: Communication
Voice of America, Voice of Russia
The New York Times presents Russia’s “New Theory of War” centering on information. News bureaus RT and Sputnik advance the Kremlin’s agenda and support viewpoints of both the extreme right and left around the world with the identified purpose of undermining the … Continue reading
Posted in Communication, Media, Public Relations, Social Media, Writing
Tagged AdWeek, Information War, Jason Karpf, New York Times, RT, Russia, Sputnik
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Mass Killers and Communication, June 14, 2016
Omar Mateen committed the worst mass shooting in modern American history, 49 fatalities to date in Orlando. He targeted Pulse, a gay nightclub. This targeting is similar to the actions of George Hennard, perpetrator of the 1991 mass shooting at … Continue reading
Posted in Communication
Tagged Anatomy of a Massacre, Charles Whitman, Columbine, Columbine massacre, Dylan Klebold, Eric Harris, FBI, Fort Hood massacre, Gabrielle Giffords, George Hennard, Jared Loughner, Jason Karpf, Nidal Hasan, Omar Mateen, Orlando Massacre, Pulse, San Ysidro massacre, Seung Hui Cho, Tucson mass shooting, University of Texas tower, Virginia Tech massacre
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Donald Trump and the PESO Model
Immediate disclaimer: This post is not about Donald Trump, Mexico, and his proposed big, beautiful wall. This is about Trump’s use of the PESO model for his campaign communications. PESO divides the promotional mix into the following categories: P: Paid … Continue reading
