Category Archives: Marketing

What’s an iPad Pro Ad?

Posted on January 27, 2018 by Jason William Karpf

In a class I’m teaching at North Central University, Principles of Advertising, we’ve discussed the recent television commercial for iPad Pro. A adolescent girl travels her neighborhood toting the device. Using the iPad Pro (accessorized with Apple Pencil and Smart … Continue reading →

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Quoted in U.S. News & World Report

Posted on December 15, 2017 by Jason William Karpf

Susan Milligan reports in U.S. News & World Report about the state and effect of the Trump brand in politics. I am quoted at the beginning of the piece.

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Sales Vs. Marketing 2017

Posted on February 19, 2017 by Jason William Karpf

Forbes presents an excellent article on unifying sales and marketing. Note the emphasis on content and joint keyword strategy among its many important points. This article leads me to repost my entry from a few years back on sales and marketing … Continue reading →

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