Category Archives: Marketing
In a class I’m teaching at North Central University, Principles of Advertising, we’ve discussed the recent television commercial for iPad Pro. A adolescent girl travels her neighborhood toting the device. Using the iPad Pro (accessorized with Apple Pencil and Smart … Continue reading
Susan Milligan reports in U.S. News & World Report about the state and effect of the Trump brand in politics. I am quoted at the beginning of the piece.