Read my novel—Brimstone 1
Read my novel Brimstone 1, the story of the first Christian rocket. Buy it at Amazon.
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Jason Karpf, Ready for Teaching and Learning
Let's talk about an education in public relations, marketing and communication. jason@jasonkarpf.com. 805-558-9000.
Category Archives: Marketing
Clinton and Pollsters Lose
On November 8, Hillary Clinton lost her bid for president of the United States. “Shocking” and “upset” were some descriptions of the defeat. National and state polls had put Clinton ahead for most of the race. News media conveyed the … Continue reading
Whole Foods, the Life Cycle and the Matrix
Whole Foods announced the opening of its first 365 by Whole Foods Market, a smaller store concept than its main outlets, stocking fewer and less expensive items. The store name is based on Whole Foods’ lower-priced private label. The company’s … Continue reading
Posted in Marketing
Tagged Ansoff's Matrix, Jason Karpf, Kroger, organic food, Product Life Cycle, Wheel of Retailing, Whole Foods
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Donald Trump and the PESO Model
Immediate disclaimer: This post is not about Donald Trump, Mexico, and his proposed big, beautiful wall. This is about Trump’s use of the PESO model for his campaign communications. PESO divides the promotional mix into the following categories: P: Paid … Continue reading