Category Archives: Marketing

Clinton and Pollsters Lose

Posted on November 12, 2016 by Jason William Karpf

On November 8, Hillary Clinton lost her bid for president of the United States. “Shocking” and “upset” were some descriptions of the defeat. National and state polls had put Clinton ahead for most of the race. News media conveyed the … Continue reading →

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Whole Foods, the Life Cycle and the Matrix

Posted on May 16, 2016 by Jason William Karpf

Whole Foods announced the opening of its first 365 by Whole Foods Market, a smaller store concept than its main outlets, stocking fewer and less expensive items. The store name is based on Whole Foods’ lower-priced private label. The company’s … Continue reading →

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Donald Trump and the PESO Model

Posted on February 27, 2016 by Jason William Karpf

Immediate disclaimer: This post is not about Donald Trump, Mexico, and his proposed big, beautiful wall. This is about Trump’s use of the PESO model for his campaign communications. PESO divides the promotional mix into the following categories: P: Paid … Continue reading →

Posted in Communication, Marketing, Public Relations, Social Media, Web Content | Tagged , , , , , , , , , | 2 Comments