Category Archives: Public Relations

Donald Trump and the PESO Model

Immediate disclaimer: This post is not about Donald Trump, Mexico, and his proposed big, beautiful wall. This is about Trump’s use of the PESO model for his campaign communications. PESO divides the promotional mix into the following categories: P: Paid … Continue reading

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The Affront of Front Groups

In “Law and Ethics for Public Relations,” a course I developed for Mid-America Christian University, we will study front groups, “an organization that purports to represent one agenda while in reality it serves some other interest whose sponsorship is hidden … Continue reading

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Public Relations, Public Speaking and Trump

With his unconventional campaign for president, Donald Trump offers lessons in two subjects I teach: public relations and public speaking. Public Relations: The New York Times reports that Trump is willing to spend $100 million of his own money on … Continue reading

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