Category Archives: Public Relations

The Atomic Press Release

August 6 marks the anniversary of the dropping of the atomic bomb on Hiroshima. Official announcement came through a press release issued by President Harry Truman: Sixteen hours ago an American airplane dropped one bomb on Hiroshima, an important Japanese Army base. … Continue reading

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V for Victory and Viral

July 19 marks the anniversary of World War II’s “V for Victory” campaign. A New York Times article of the day describes it as a “nerve war” against the Nazis in occupied Europe. Launched by the BBC, championed by Winston Churchill, and executed by countless … Continue reading

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Donald Trump and the PESO Model

Immediate disclaimer: This post is not about Donald Trump, Mexico, and his proposed big, beautiful wall. This is about Trump’s use of the PESO model for his campaign communications. PESO divides the promotional mix into the following categories: P: Paid … Continue reading

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