Category Archives: Public Relations

V for Victory and Viral

July 19 marks the anniversary of World War II’s “V for Victory” campaign. A New York Times article of the day describes it as a “nerve war” against the Nazis in occupied Europe. Launched by the BBC, championed by Winston Churchill, and executed by countless … Continue reading

Posted in Public Relations, Social Media | Tagged , , , , , , , , | Leave a comment

Donald Trump and the PESO Model

Immediate disclaimer: This post is not about Donald Trump, Mexico, and his proposed big, beautiful wall. This is about Trump’s use of the PESO model for his campaign communications. PESO divides the promotional mix into the following categories: P: Paid … Continue reading

Posted in Communication, Marketing, Public Relations, Social Media, Web Content | Tagged , , , , , , , , , | 2 Comments

The Affront of Front Groups

In “Law and Ethics for Public Relations,” a course I developed for Mid-America Christian University, we will study front groups, “an organization that purports to represent one agenda while in reality it serves some other interest whose sponsorship is hidden … Continue reading

Posted in Bad PR Examples, Public Relations | Tagged , , , , , , , , , , | Leave a comment