Category Archives: Uncategorized

Sales Vs. Marketing 2017

Posted on February 19, 2017 by Jason William Karpf

Forbes presents an excellent article on unifying sales and marketing. Note the emphasis on content and joint keyword strategy among its many important points. This article leads me to repost my entry from a few years back on sales and marketing … Continue reading →

Posted in Marketing, Uncategorized | Tagged Content Marketing, Forbes, Godzilla, Jason Karpf, Keyword Strategy, King Kong, Marketing, Philip Kotler, Sales, Sales Support | Leave a comment

Cal Worthington: My First Marketing Teacher

Posted on September 10, 2013 by Jason William Karpf

Cal Worthington, mega car dealer and pop culture icon, has passed away at 92. Growing up in Greater Los Angeles during the 1970s, I fondly remember Mr. Worthington’s heavy-rotation TV ads. He bought huge chunks of air time on the … Continue reading →

Posted in Marketing, Music, Uncategorized | Tagged Advertising, Advertising Execution Style, Branding, Cal Worthington, Cal's Corral, Frequency, Go see Cal, Jason Karpf, Johnny Carson, Prudential California Realty, Reach, War of the Gargantuas, Worthington Ford | 1 Comment

Category Archives: Uncategorized

Sales Vs. Marketing 2017

Cal Worthington: My First Marketing Teacher

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