Category Archives: Web Content

Fake News and Real Gatekeepers

Posted on December 18, 2016 by jasonkarpf

In the wake of Donald Trump’s election, fake news has become a major news topic (note the irony). These are fabricated stories published on the web, designed to stimulate traffic with sensational headlines and claims. The sites presenting fake news … Continue reading →

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Donald Trump and the PESO Model

Posted on February 27, 2016 by jasonkarpf

Immediate disclaimer: This post is not about Donald Trump, Mexico, and his proposed big, beautiful wall. This is about Trump’s use of the PESO model for his campaign communications. PESO divides the promotional mix into the following categories: P: Paid … Continue reading →

Posted in Communication, Marketing, Public Relations, Social Media, Web Content | Tagged , , , , , , , , , | 2 Comments

ISIS and the Media War

Posted on March 21, 2015 by jasonkarpf

The Brookings Institute has published “The ISIS Twitter census: Defining and describing the population of ISIS supporters on Twitter.”  Key findings include: At least 46,000 Twitter accounts were used by ISIS supporters Typical ISIS supporters were located within the organization’s … Continue reading →

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