Jason Karpf Articles

The following are some of my articles on public relations, marketing and business. For a complete list of my published works, see the “Resume” page.

“Adams, Paine and Jefferson: a PR Firm,” analyzing modern PR techniques used during the American Revolution.

“Andrew Jackson: Founding Father of ‘Politics as Usual,’” assessing Andrew Jackson’s 1828 White House run as the prototype for American presidential campaigns.

“Believers in the Business World: Zig Ziglar,” an interview with the noted motivational speaker and author.

“Benefits First: Marketing’s Active Voice,” comparing benefits vs. features in marketing communications to active voice vs. passive voice in English composition.

“Voice of America,” advocating a new cabinet department to consolidate the government’s communications efforts.

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