Tag Archives: Apple

What’s an iPad Pro Ad?

In a class I’m teaching at North Central University, Principles of Advertising, we’ve discussed the recent television commercial for iPad Pro. A adolescent girl travels her neighborhood toting the device. Using the iPad Pro (accessorized with Apple Pencil and Smart … Continue reading

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Microsoft and the Cash Cows

Microsoft has announced that its new Windows 10 will be a free upgrade for a wide range of current Windows users. This accompanies the company’s similar offers of free Microsoft Office apps for users of iOS and Android systems. Windows … Continue reading

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Microsoft’s New Tablet: Scratching the “Surface”

Microsoft has finally turned rumor into fact by launching its branded tablet, the Microsoft Surface. The software giant is taking several calculated risks as personal computing is changing, with Apple leading the shift by defining mobile devices with the iPhone … Continue reading

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