Tag Archives: Apple

Wal-Mart’s Mexico Crisis: Main Street Goes Global

The New York Times has revealed evidence that Wal-Mart used widescale bribery in Mexico to win and expedite approvals for building stores and then covered up the illegality. While allegations have yet to be proven, Wal-Mart’s growing controversy provides important … Continue reading

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Three New Examples of Bad PR

Bad PR often comprises two components: The poorly received action of an organization. The poor communication surrounding the action. These three recent examples of bad PR have this duality in mind. JOHNSON & JOHNSON: The recall that finally broke the … Continue reading

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Cannibalization: Marketing’s Law of the Jungle

The Wall Street Journal reports Kodak’s struggle to stay solvent. This may seem like another case of shifting technology and tastes as digital photography–now built into any teenager’s smartphone–has sent the once-mighty names of Instamatic and Kodachrome to the brand … Continue reading

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