Tag Archives: Clayton Christensen

Microsoft and the Product Life Cycle

Per Lamb, Hair and McDaniel, the product life cycle (PLC) is “a biological metaphor that traces the stages of a product’s acceptance, from its introduction (birth) to its decline (death).” The PLC has four major stages: introductory, growth, maturity and … Continue reading

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Big Wheel (of Retailing) Keep On Turning

This week in the marketing course I am teaching, we are studying the wheel of retailing. This concept describes how retailers enter the market and evolve, a cycle that creates opportunities for new entrants. As explained in our textbook, Marketing: The … Continue reading

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The Netflix Confession

Corporations are routinely criticized for lacking contrition.  They make mistakes and go into silent mode, refusing to recognize their shortfalls and apologize to their stakeholders. Recently, Netflix made a very public apology for controversial price hikes and procedural changes stemming … Continue reading

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