Jason Karpf, Ready for Teaching and Learning
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Tag Archives: iPad
Microsoft’s New Tablet: Scratching the “Surface”
Microsoft has finally turned rumor into fact by launching its branded tablet, the Microsoft Surface. The software giant is taking several calculated risks as personal computing is changing, with Apple leading the shift by defining mobile devices with the iPhone … Continue reading
Posted in Marketing, Public Relations
Tagged Apple, Apple Store, Best Buy, dual distribution, Hewlett-Packard, iPad, Jason Karpf, Microsoft, Positioning, Surface, SWOT analysis, tablet, Xbox
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Cannibalization: Marketing’s Law of the Jungle
The Wall Street Journal reports Kodak’s struggle to stay solvent. This may seem like another case of shifting technology and tastes as digital photography–now built into any teenager’s smartphone–has sent the once-mighty names of Instamatic and Kodachrome to the brand … Continue reading
Posted in Marketing
Tagged Apple, Cannibalization, Clayton Christensen, digital photography, Gillette, Good to Great, iPad, iPod Mini, Jason Karpf, Kodak, The Innovators Dilemma
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