Read my novel—Brimstone 1
Read my novel Brimstone 1, the story of the first Christian rocket. Buy it at Amazon.
Jason Karpf, Ready for Teaching and Learning
Let's talk about an education in public relations, marketing and communication. jason@jasonkarpf.com. 805-558-9000.
Tag Archives: Jack Trout
Repositioning Three Major Brands
The subtitle for Al Ries and Jack Trout’s landmark book Positioning is “The Battle for Your Mind.” When marketers find that battle is being lost, they will call for the obvious rematch known as repositioning. This involves a deliberate and … Continue reading
Posted in Marketing, Social Media
Tagged Al Ries, Amazon, Best Buy, Blake Irving, Danica Patrick, Domino's turnaround, GoDaddy, Jack Trout, Jason Karpf, JCPenney, Jean-Claude Van Damme, Laura Ries, Myron Ullman, Oh Yes We Did, Positioning, Radio Shack, Repositioning, Sears, Super Bowl Ads, Twitter
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The Netflix Confession
Corporations are routinely criticized for lacking contrition. They make mistakes and go into silent mode, refusing to recognize their shortfalls and apologize to their stakeholders. Recently, Netflix made a very public apology for controversial price hikes and procedural changes stemming … Continue reading
