Tag Archives: Jack Trout

Repositioning Three Major Brands

Posted on February 17, 2014 by Jason William Karpf

The subtitle for Al Ries and Jack Trout’s landmark book Positioning is “The Battle for Your Mind.” When marketers find that battle is being lost, they will call for the obvious rematch known as repositioning. This involves a deliberate and … Continue reading →

Posted in Marketing, Social Media | Tagged Al Ries, Amazon, Best Buy, Blake Irving, Danica Patrick, Domino's turnaround, GoDaddy, Jack Trout, Jason Karpf, JCPenney, Jean-Claude Van Damme, Laura Ries, Myron Ullman, Oh Yes We Did, Positioning, Radio Shack, Repositioning, Sears, Super Bowl Ads, Twitter | 1 Comment

The Netflix Confession

Posted on September 25, 2011 by Jason William Karpf

Corporations are routinely criticized for lacking contrition. They make mistakes and go into silent mode, refusing to recognize their shortfalls and apologize to their stakeholders. Recently, Netflix made a very public apology for controversial price hikes and procedural changes stemming … Continue reading →

Posted in Bad PR Examples, Marketing, Public Relations | Tagged Al Ries, Clayton Christensen, David Pogue, Jack Trout, Jason Karpf, Jim Lukaszewski, Laura Ries, Netflix, Positioning, Qwikster, Reed Hastings, The Innovators Dilemma | 2 Comments

Tag Archives: Jack Trout

The Netflix Confession

Read my novel—Brimstone 1

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