Tag Archives: Jason Karpf

Bass 40

2017 marks my 40th anniversary playing bass. My late mother, Ellie, gave me a bass rig for my 15th birthday, February 1977. My path to becoming a bassist is detailed in an article I wrote about encouraging my son, Brian, … Continue reading

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The Affront of Front Groups

In “Law and Ethics for Public Relations,” a course I developed for Mid-America Christian University, we will study front groups, “an organization that purports to represent one agenda while in reality it serves some other interest whose sponsorship is hidden or rarely mentioned.” This definition comes from Sourcewatch.org, one of many organizations dedicated to communications […]

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Sales Vs. Marketing 2017

Forbes┬ápresents an excellent article on unifying sales and marketing. Note the emphasis on content and joint keyword strategy among its many important points. This article leads me to repost my entry from a few years back on sales and marketing … Continue reading

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