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Jason Karpf, Ready for Teaching and Learning
Let's talk about an education in public relations, marketing and communication. jason@jasonkarpf.com. 805-558-9000.
Tag Archives: Jason Karpf
Bass 40
2017 marks my 40th anniversary playing bass. My late mother, Ellie, gave me a bass rig for my 15th birthday, February 1977. My path to becoming a bassist is detailed in an article I wrote about encouraging my son, Brian, … Continue reading
Posted in Music
Tagged Brian Karpf, Electric Bass, Elinor Karpf, Elinor Kimes, Jason Karpf
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The Affront of Front Groups
In “Law and Ethics for Public Relations,” a course I developed for Mid-America Christian University, we will study front groups, “an organization that purports to represent one agenda while in reality it serves some other interest whose sponsorship is hidden or rarely mentioned.” This definition comes from Sourcewatch.org, one of many organizations dedicated to communications […]
Posted in Bad PR Examples, Public Relations
Tagged Carl R. Byoir, Coca-Cola, Donald Trump, Front Groups, Global Energy Balance Group, Hill and Knowlton, Jason Karpf, Patricia J. Parsons, Paul Manafort, PRSA, Sourcewatch, Tobacco Industry, Tobacco Industry Research Committee, Vladimir Putin
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Sales Vs. Marketing 2017
Forbes presents an excellent article on unifying sales and marketing. Note the emphasis on content and joint keyword strategy among its many important points. This article leads me to repost my entry from a few years back on sales and marketing … Continue reading
Posted in Marketing, Uncategorized
Tagged Content Marketing, Forbes, Godzilla, Jason Karpf, Keyword Strategy, King Kong, Marketing, Philip Kotler, Sales, Sales Support
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