Tag Archives: Marketing

Sales Vs. Marketing 2017

Forbes presents an excellent article on unifying sales and marketing. Note the emphasis on content and joint keyword strategy among its many important points. This article leads me to repost my entry from a few years back on sales and marketing … Continue reading

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Sales Vs. Marketing

(This post originally appeared on my previous blog, “Release.”) Ali vs. Frazier. Magic vs. Bird. King Kong vs. Godzilla. Cool. Sales vs. marketing. Not cool. Still, this internal conflict persists in many companies. Philip Kotler, one of the giants of … Continue reading

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Quick Thoughts on Copywriting

(Originally posted on my blog “Release”) A colleague asked me to put together some quick thoughts on copywriting for his staff. Upon receiving them, he suggested that I post them to my blog. So here they are. Note: I learned … Continue reading

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