Tag Archives: Martha Stewart

The J.C. Penney Closeout

J.C. Penney has ousted CEO Ron Johnson and reinstated his predecessor, Myron “Mike” Ullman. “Disaster” and “debacle” are keywords tied to the retailer’s name (more about public relations in a moment.) J.C. Penney’s precipitous sales decline offers insight into several … Continue reading

Posted in Bad PR Examples, Marketing, Public Relations | Tagged , , , , , , , , , , , | 2 Comments