Tag Archives: Philip Kotler

Sales Vs. Marketing 2017

Forbes┬ápresents an excellent article on unifying sales and marketing. Note the emphasis on content and joint keyword strategy among its many important points. This article leads me to repost my entry from a few years back on sales and marketing … Continue reading

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Sales Vs. Marketing

(This post originally appeared on my previous blog, “Release.”) Ali vs. Frazier. Magic vs. Bird. King Kong vs. Godzilla. Cool. Sales vs. marketing. Not cool. Still, this internal conflict persists in many companies. Philip Kotler, one of the giants of … Continue reading

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