Jason Karpf, Ready for Teaching and Learning
Let's talk about an education in public relations, marketing and communication. jason@jasonkarpf.com. 805-558-9000.
Tag Archives: Positioning
Repositioning Three Major Brands
The subtitle for Al Ries and Jack Trout’s landmark book Positioning is “The Battle for Your Mind.” When marketers find that battle is being lost, they will call for the obvious rematch known as repositioning. This involves a deliberate and … Continue reading
Posted in Marketing, Social Media
Tagged Al Ries, Amazon, Best Buy, Blake Irving, Danica Patrick, Domino's turnaround, GoDaddy, Jack Trout, Jason Karpf, JCPenney, Jean-Claude Van Damme, Laura Ries, Myron Ullman, Oh Yes We Did, Positioning, Radio Shack, Repositioning, Sears, Super Bowl Ads, Twitter
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The J.C. Penney Closeout
J.C. Penney has ousted CEO Ron Johnson and reinstated his predecessor, Myron “Mike” Ullman. “Disaster” and “debacle” are keywords tied to the retailer’s name (more about public relations in a moment.) J.C. Penney’s precipitous sales decline offers insight into several … Continue reading
Microsoft’s New Tablet: Scratching the “Surface”
Microsoft has finally turned rumor into fact by launching its branded tablet, the Microsoft Surface. The software giant is taking several calculated risks as personal computing is changing, with Apple leading the shift by defining mobile devices with the iPhone … Continue reading
Posted in Marketing, Public Relations
Tagged Apple, Apple Store, Best Buy, dual distribution, Hewlett-Packard, iPad, Jason Karpf, Microsoft, Positioning, Surface, SWOT analysis, tablet, Xbox
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