Tag Archives: Road Kill on the Information Highway

Microsoft and the Product Life Cycle

Per Lamb, Hair and McDaniel, the product life cycle (PLC) is “a biological metaphor that traces the stages of a product’s acceptance, from its introduction (birth) to its decline (death).” The PLC has four major stages: introductory, growth, maturity and … Continue reading

Posted in Bad PR Examples, Marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments