Read my novel—Brimstone 1
Read my novel Brimstone 1, the story of the first Christian rocket. Buy it at Amazon.
Jason Karpf, Ready for Teaching and Learning
Let's talk about an education in public relations, marketing and communication. jason@jasonkarpf.com. 805-558-9000.
Tag Archives: Sears
Repositioning Three Major Brands
The subtitle for Al Ries and Jack Trout’s landmark book Positioning is “The Battle for Your Mind.” When marketers find that battle is being lost, they will call for the obvious rematch known as repositioning. This involves a deliberate and … Continue reading
Posted in Marketing, Social Media
Tagged Al Ries, Amazon, Best Buy, Blake Irving, Danica Patrick, Domino's turnaround, GoDaddy, Jack Trout, Jason Karpf, JCPenney, Jean-Claude Van Damme, Laura Ries, Myron Ullman, Oh Yes We Did, Positioning, Radio Shack, Repositioning, Sears, Super Bowl Ads, Twitter
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Black Friday Blackout
Black Friday 2012 is now history. The end of the day is easier to identify than the beginning as early store openings have crept into the previously sacrosanct Thanksgiving Thursday. My wife and daughters jumped into the fray. I stayed … Continue reading
Posted in Marketing, Public Relations
Tagged Amazon, Black Friday, Competition-based pricing, Discounts, Jason Karpf, Loss-Leader Pricing, Macy's, Retail, Sales Promotion, Sears
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