Tag Archives: Sears

Repositioning Three Major Brands

The subtitle for Al Ries and Jack Trout’s landmark book Positioning is “The Battle for Your Mind.” When marketers find that battle is being lost, they will call for the obvious rematch known as repositioning. This involves a deliberate and … Continue reading

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Black Friday Blackout

Black Friday 2012 is now history. The end of the day is easier to identify than the beginning as early store openings have crept into the previously sacrosanct Thanksgiving Thursday. My wife and daughters jumped into the fray. I stayed … Continue reading

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