Tag Archives: Super Bowl Ads

Repositioning Three Major Brands

The subtitle for Al Ries and Jack Trout’s landmark book Positioning is “The Battle for Your Mind.” When marketers find that battle is being lost, they will call for the obvious rematch known as repositioning. This involves a deliberate and … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment