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Tag Archives: Sustaining Technology
Microsoft and the Product Life Cycle
Per Lamb, Hair and McDaniel, the product life cycle (PLC) is “a biological metaphor that traces the stages of a product’s acceptance, from its introduction (birth) to its decline (death).” The PLC has four major stages: introductory, growth, maturity and … Continue reading
Posted in Bad PR Examples, Marketing
Tagged Bill Gates, Clayton Christensen, Disruptive Techology, iOS, iPhone, Jason Karpf, Jump Point, Nathan Myhrvold, Road Kill on the Information Highway, Steve Ballmer, Surface tablet, Sustaining Technology, The Innovators Dilemma, Tom Hayes, Windows 8, Windows Vista
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