Tag Archives: Ted Cruz

Donald Trump and the PESO Model

Immediate disclaimer: This post is not about Donald Trump, Mexico, and his proposed big, beautiful wall. This is about Trump’s use of the PESO model for his campaign communications. PESO divides the promotional mix into the following categories: P: Paid … Continue reading

Posted in Communication, Marketing, Public Relations, Social Media, Web Content | Tagged , , , , , , , , , | 2 Comments

Three Examples of Bad PR: Q4 2013

As we celebrate the beginning of a happy new year, let’s look back at three subjects that each suffered an unhappy PR year in the final quarter of 2013. Obamacare. The official name ascribed to President Obama’s healthcare overhaul is … Continue reading

Posted in Bad PR Examples, Marketing, Public Relations, Social Media | Tagged , , , , , , , , , , , , , | Leave a comment