Tag Archives: The Innovators Dilemma

Microsoft and the Product Life Cycle

Per Lamb, Hair and McDaniel, the product life cycle (PLC) is “a biological metaphor that traces the stages of a product’s acceptance, from its introduction (birth) to its decline (death).” The PLC has four major stages: introductory, growth, maturity and … Continue reading

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Big Wheel (of Retailing) Keep On Turning

This week in the marketing course I am teaching, we are studying the wheel of retailing. This concept describes how retailers enter the market and evolve, a cycle that creates opportunities for new entrants. As explained in our textbook,¬†Marketing: The … Continue reading

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The Netflix Confession

Corporations are routinely criticized for lacking contrition. ¬†They make mistakes and go into silent mode, refusing to recognize their shortfalls and apologize to their stakeholders. Recently, Netflix made a very public apology for controversial price hikes and procedural changes stemming … Continue reading

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