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Jason Karpf, Ready for Teaching and Learning
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Tag Archives: The Innovators Dilemma
Microsoft and the Product Life Cycle
Per Lamb, Hair and McDaniel, the product life cycle (PLC) is “a biological metaphor that traces the stages of a product’s acceptance, from its introduction (birth) to its decline (death).” The PLC has four major stages: introductory, growth, maturity and … Continue reading
Posted in Bad PR Examples, Marketing
Tagged Bill Gates, Clayton Christensen, Disruptive Techology, iOS, iPhone, Jason Karpf, Jump Point, Nathan Myhrvold, Road Kill on the Information Highway, Steve Ballmer, Surface tablet, Sustaining Technology, The Innovators Dilemma, Tom Hayes, Windows 8, Windows Vista
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Big Wheel (of Retailing) Keep On Turning
This week in the marketing course I am teaching, we are studying the wheel of retailing. This concept describes how retailers enter the market and evolve, a cycle that creates opportunities for new entrants. As explained in our textbook, Marketing: The … Continue reading
The Netflix Confession
Corporations are routinely criticized for lacking contrition. They make mistakes and go into silent mode, refusing to recognize their shortfalls and apologize to their stakeholders. Recently, Netflix made a very public apology for controversial price hikes and procedural changes stemming … Continue reading
