Jason Karpf, Ready for Teaching and Learning
Let's talk about an education in public relations, marketing and communication. jason@jasonkarpf.com. 805-558-9000.
Tag Archives: Twitter
Repositioning Three Major Brands
The subtitle for Al Ries and Jack Trout’s landmark book Positioning is “The Battle for Your Mind.” When marketers find that battle is being lost, they will call for the obvious rematch known as repositioning. This involves a deliberate and … Continue reading
Posted in Marketing, Social Media
Tagged Al Ries, Amazon, Best Buy, Blake Irving, Danica Patrick, Domino's turnaround, GoDaddy, Jack Trout, Jason Karpf, JCPenney, Jean-Claude Van Damme, Laura Ries, Myron Ullman, Oh Yes We Did, Positioning, Radio Shack, Repositioning, Sears, Super Bowl Ads, Twitter
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Three Examples of Bad PR–Q4, 2012
In the final hours of 2012 (Pacific time), I present three examples of bad PR from the fourth quarter of the year. BBC–The British Broadcasting Corporation, one of the world’s most respected media organizations, suffered massive public relations damage with … Continue reading
Posted in Bad PR Examples, Marketing, Public Relations, Social Media
Tagged BBC, BIC, BIC for Her, Ellen DeGeneres, Facebook, Instagram, ITV, Jason Karpf, Jimmy Savile scandal, Newsnight, privacy, Tumblr, Twitter, YouTube
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The Arab Spring Becomes the Russian Winter
The Russian Winter. To history aficionados, the term is the simple explanation for the defeat of autocrats attempting to conquer the Russian people. Napoleon and Hitler saw their vaunted militaries decimated when their invasions of Russia stretched into the brutal season. Now … Continue reading
