Tag Archives: Twitter

Repositioning Three Major Brands

The subtitle for Al Ries and Jack Trout’s landmark book Positioning is “The Battle for Your Mind.” When marketers find that battle is being lost, they will call for the obvious rematch known as repositioning. This involves a deliberate and … Continue reading

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Three Examples of Bad PR–Q4, 2012

In the final hours of 2012 (Pacific time), I present three examples of bad PR from the fourth quarter of the year. BBC–The British Broadcasting Corporation, one of the world’s most respected media organizations, suffered massive public relations damage with … Continue reading

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The Arab Spring Becomes the Russian Winter

The Russian Winter. To history¬†aficionados, the term is the simple explanation for the defeat of autocrats attempting to conquer the Russian people.¬†Napoleon and Hitler saw their vaunted militaries decimated when their invasions of Russia stretched into the brutal season. Now … Continue reading

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