Sora: Surreal works created by artists using OpenAI’s video generation AI

More than a month has passed since OpenAI announced Sora, a tool that generates videos from text. Although it’s not yet available for public access, a select group of artists, designers, and filmmakers have been trying it out. Finally, on March 25th US time, OpenAI unveiled their work.

Sora: The Joys and Scares of Living with a Balloon Head

Sora: Surreal works created by artists using OpenAI's video generation AI

“Sora’s ability to create something realistic is great, but what excites me even more is its ability to create something completely surreal,” says Sora. Shy Kids is a Toronto-based multimedia production company that produced a short film called Air Head . The video, which features a man with a yellow balloon head, is best described as surreal.

“I’m literally filled with hot air,” says the balloon-headed man.

The balloon-headed man then talks about the joys and pitfalls of living with an anatomical abnormality. On windy days, his head flies off my shoulders, and walking through the cactus section of a plant store is a nerve-wracking experience. But he also lives with a keen awareness that “all of us can be shriveled with a pin,” and he’s grateful for that.

‘air head’ is one of the first short films made using #Sora by @OpenAI .
the response so far has left us floating.🎈— shy kids (@shykids) 

March 25, 2024

Sora: A New Generative AI Tool for the Generation of Video

Sora: Surreal works created by artists using OpenAI's video generation AI

The new generative AI tool, first released by OpenAI in mid-February, can generate up to one minute of video from a single text prompt. Sora is not yet available as a product, but OpenAI is currently working to evaluate the tool’s capabilities, limitations, and risks. OpenAI said in a blog post

that videos from early testers, including Shy Kids and OpenAI’s first artist-in-residence, Alexander Leben, will help OpenAI evaluate the project . OpenAI declined to say exactly how many visual artists, designers, creative directors and filmmakers are testing Sora, or the parameters that influenced the creation of the videos featured on Monday.

“There is still a lot to improve on Sora, but we are already seeing glimpses of how this model can help creators bring their ideas to life,” the company said.

New Sora videos created by actual artists!See the rest in the blog post belowcredit @paultrillo— chrypnotoad (@chrypnotoad) 

March 25, 2024

I’m so excited to unveil something truly groundbreaking in collaboration with @OpenAI a glimpse into the future of storytelling with #Sora technology. 🌟— Don Allen Stevenson III ᯅ (@DonAllenIII) 

​​March 25, 2024

Sora: A Short Film about the Imagination and the Imagination of Humans Floating

Generative AI has ranged from enthusiasm for the tools’ creative possibilities to concerns that artists’ work will be stolen to train AI datasets and that algorithms will take creators’ jobs away. It continues to provoke a variety of violent reactions, including concerns. The clash of opinions continues. Of course, the artists and filmmakers who were granted early access to this tool seem to be leaning heavily on the aspirational side, at least when it comes to Sora.

Josephine Miller, creative director of London’s Oraar Studio, which specializes in 3D visuals, augmented reality and digital fashion, said: “The ability to conceptualize quickly at such a high level of quality not only challenges my creative process, but also helps evolve my storytelling. ” It depicts a dream-like underwater world in which humans, dressed in clothes covered with scales, float gently and swirl. Like many of the films featured by OpenAI on Monday, the world of this short film hovers somewhere between reality and unfettered imagination.

Sora: Surreal works created by artists using OpenAI's video generation AI

Creator Don Allen Stevenson III said in a statement about his video that “Sora is not bound by the traditional laws of physics or conventions of thought,” and that his collaboration with the tool “The focus has shifted from technical hurdles to pure creativity, unlocking a world of instant visualization and rapid prototyping,” he added.

The short films announced include work by Nick Klebeloff, co-founder and creative director of Los Angeles creative agency Native Foreign. His entries present a fascinating compilation that traverses decades of moods and visual styles.

Klebelov says he can already see how Sora will change the way he approaches both his agency work and personal projects. “Sora allows us to iterate and explore original concepts that have sat on the shelf or been put on hold indefinitely due to budget and resource constraints,” Klebelov said while sharing a Sora video on LinkedIn. “It has said.

In the video, a man who looks like he’s stepped out of a black-and-white noir scene walks down a rainy cobblestone street, while another peers through parts in an old-fashioned watch repair shop, painted in nostalgic sepia tones. I’m here. Wait, is it a futuristic sports car that emerged from the ocean? Yes, that’s right.


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